Privacy Policy

Your Privacy Matters to Us

At Whitmore Residential, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, enquire about our services, rent a property, or engage with us as a landlord, tenant, contractor, or applicant.

We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the practices described in this Privacy Policy.

Who We Are

Whitmore Residential is a residential lettings and property management company providing services to landlords, tenants, and property owners.

As a data controller, we are responsible for determining how your personal information is collected and used.

If you have any questions regarding this Privacy Policy or how your information is handled, please contact our office.

Information We Collect

We may collect and process the following types of personal information:

Personal Information

  • Full name
  • Date of birth
  • Home address
  • Email address
  • Telephone number
  • Employment details
  • Proof of identity
  • Proof of address

Financial Information

  • Bank account details
  • Income information
  • Credit history information
  • Rent payment records
  • Deposit information

Property-Related Information

  • Property ownership details
  • Tenancy information
  • Maintenance requests
  • Viewing records
  • Property preferences

Technical Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Website usage data
  • Cookies and tracking information

How We Use Your Information

We use personal information to:

  • Provide our lettings and property management services
  • Process tenancy applications
  • Conduct tenant referencing and affordability checks
  • Manage landlord and tenant relationships
  • Arrange property viewings
  • Process rental payments and deposits
  • Handle maintenance and repair requests
  • Comply with legal and regulatory obligations
  • Communicate important service updates
  • Improve our website and customer experience
  • Prevent fraud and protect our business interests

We will only use your information where we have a lawful basis to do so.

Legal Basis for Processing

We process personal information under one or more of the following lawful bases:

Contractual Necessity

Where processing is necessary to fulfil a tenancy agreement, management agreement, or service contract.

Legal Obligation

Where we must comply with legal requirements, including:

  • Right to Rent checks
  • Anti-money laundering requirements
  • Deposit protection obligations
  • Property safety regulations
  • Accounting and taxation requirements

Legitimate Interests

Where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Consent

Where required, we will obtain your consent before processing personal information for specific purposes, such as marketing communications.

Sharing Your Information

We may share your information with trusted third parties when necessary to provide our services, including:

  • Referencing agencies
  • Maintenance contractors
  • Inventory providers
  • Deposit protection schemes
  • Utility providers
  • Legal advisors
  • Accountants
  • Insurance providers
  • Government and regulatory authorities
  • Professional advisers

We only share information necessary for the relevant purpose and take reasonable steps to ensure third parties protect your data.

Data Security

We take appropriate technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Loss or theft
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

While we work hard to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil contractual obligations
  • Meet legal and regulatory requirements
  • Resolve disputes
  • Enforce agreements
  • Maintain business records

Retention periods may vary depending on the nature of the information and applicable legal requirements.

Your Rights

Under data protection legislation, you may have the right to:

Access Your Data

Request a copy of the personal information we hold about you.

Correct Your Information

Ask us to update inaccurate or incomplete information.

Request Erasure

Request the deletion of personal information where legally appropriate.

Restrict Processing

Request limitations on how your data is used.

Data Portability

Request transfer of your information to another organisation where applicable.

Object to Processing

Object to certain types of processing based on legitimate interests.

Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time.

Cookies

Our website may use cookies and similar technologies to improve functionality, analyse website performance, and enhance user experience.

Cookies may help us:

  • Understand website traffic
  • Improve website performance
  • Remember user preferences
  • Provide relevant content

You can manage cookie preferences through your browser settings.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

We encourage users to review the privacy policies of any third-party sites they visit.

Marketing Communications

We may occasionally send information about our services, market updates, or relevant property news.

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting our office directly
  • Updating your communication preferences

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, business practices, or service offerings.

Any updates will be published on this page, and the revised version will become effective upon publication.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact Whitmore Residential.

We are committed to protecting your privacy and ensuring that your personal information is handled responsibly, securely, and transparently.